The worldwide travel market has been divvied up not only on dirt, but in the online space just also. It’s no secret that online it’s dominated largely by two industry stalwarts: Expedia Inc. and Priceline Group that own the most successful and prominent online travel booking sites out there. These sites contain such giants, as Booking.com, Kayak (Priceline), Hipmunk, Expedia, Trivago, HomeAway and Hotels.com (Expedia Inc.).
Irrespective of the geography from which you’re setting out on your journey to success with an internet travel agency startup, you’re certain to be up against precisely this set of opponents, with their new loyalty programs, universal existence, iconic brands and ample support offerings. We aren’t even talking about the abundance of smaller-time online travel websites, touting for comparable service offerings.
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The general picture becomes even more bleak for you as a startupper if you include rental booking websites like Tripping.com, FlipKey, VRBO and others to the crowd. Although geared, generally, toward accommodation seekers and, occasionally, those eager to talk about their travel adventures, they are, frequently, in a vantage when it comes to catching (and, once caught, not letting go of) potential travelers’ interest. The prevalence of these sites has been continuously on the increase and this trend is showing no signs of letting up.
What can help you make an app like Kayak or an app like Expedia, or, at least, become a success with the end result of your trip app development campaign in a select niche or geography?
1. Fight Fire With Fire: Use Whatever the Traveling App Industry Offers Gratis
If you’re not a big-time investor, able to shell out up of $200 000, it would, most likely, make sense to start slow and small. But while being unable to spend much, you are still able to begin offering the identical array of services important travel app developers provide. The many API-empowered affiliate programs are the thing to begin with in this instance. Expedia, Agoda, Booking.com and a lot of other heavyweights provide great APIs that let you offer a broad assortment of services while turning a profit.
2. Mobile is a Must-Have
To a much greater extent than in other industries, it is no longer about brick-and-mortar from the Traveling vertical. It is not even about the Net. You’ll have probably already guessed, – yes, the best disruptor is, now, mobile.
Speaking of examples, based on Criteo, in 2017, mobile travel sales in Asia-Pacific have exceeded 50 percent of their complete travel sales and are expected to reach 3/4 of travel sales in China by 2020.
However, it is not just about the need to set out on the trend to be able to stay abreast of the times and developments. Harnessing mobile permits you to keep the consumer hooked on your services during their journey. There are numerous attributes your mobile app can include to assist you ensure that, like an individual account, geolocation, a currency converter, notifications about present or forthcoming events, occurring in the user’s area and much more.
Surely, user-friendliness of such an app would be overriding. That’s why, while contemplating developing a journey app, you need to decide on a software supplier with important Android and iOS development expertise. Given this approach, your traveling mobile app development effort has considerably greater likelihood to be a success.
3. Make Your Trip App Target a Relatively Large, But Particular Niche
Given the huge quantities of online travel apps, there’s one approach you can never succeed with, – being all things to all people. With no gigantic investment involved, it would be extremely tough for you, if impossible, to make it into the big leagues or put on a substantial business presence: in this time and era, a startup player using a standard service offering is doomed to lag behind the pack or even, finally, go out of business.
The 1 thing that could help you as an internet travel startup is to discover a special or not so well-trodden market and funnel all of your efforts into getting the best supplier in it.
Furthermore, this way you can depend on winning portion of the audience you’d otherwise never have the ability to win: by definition, your enormous opponents cater to, more or less, the entire world. Someone who would really like to play a game of town pursuit in another country and be taken over with their ilks for this purpose would probably favor your town quest travel site on a traditional travel website. Somebody who wants to stop by the setting of their favourite book and, perhaps, even participate in acting out a few of the plots, is guaranteed to come to a website that provides this sort of amusement and not just a visit to this location.
4. Harness Innovation to Improve Your Trip App’s Uniqueness
The Artificial Intelligence technology is quickly becoming the best game-changer humankind has ever seen. It can’t just enhance the client experiences various apps deliver and provide you invaluable marketing insights, but it may also improve the uniqueness of your service offering, thereby assisting you to find a profitable market niche and fill in it.
You may add a distinctive customer experience-related attribute, for example, by way of instance, an AI-powered collecting of negative remarks, bearing on a user-selected place, or you can target an audience that would otherwise be tricky to reach. Regarding the latter, terrific opportunities are made by multilingual chatbots.
Based on Digitalist Magazine, presently, only 40 percent of all content on the internet is in English. The share of different languages within this content is continually growing.
However, to have the ability to entice a foreign-speaking audience, previously one had to hire foreign-speaking staff, make it work various shifts because of time zone differences and, thus, incur substantial additional expenses.
Having a multi-lingual chatbot, you can avoid all of this. You may create your service offering appealing to an audience at an overseas location which, as you are feeling, lacks your type of service offering or degree of support.
How much does it cost to produce a travel app?
The cost of owning a journey app built for your company is dependent upon the market niche you’re targeting and the performance, required to cover this market.
In this sense, your development costs can vary from $10 000 for an unpretentious travel app that has easy functionality and focuses on a single location, service or attraction, to around or more than $250 000-270 000 for a flexible, large-scale (and, possibly, AI-powered) traveling application.
It’s possible, normally, receive a reasonable travel app that will permit you to position yourself as a full-time market participant, providing a relatively wide selection of services, for approximately $25 000-30 000.
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